Digital transformation is crucial for organizations to survive in the era of tech. Unfortunately, a McKinsey Global digital strategy survey revealed that 70% of digital transformation projects have not yet produced the results that companies desire. Weak and fragmented efforts to implement these projects are what cause companies to experience slow progress.

Companies have to improve specific elements in these projects to achieve their desired progress and drive the growth of their business. If you want your digital transformation projects to yield excellent results, here are the key elements that you should integrate into your systems:

Identify your goals for your digital transformation project
Employees may not be able to deliver their best when the goals of a digital transformation project are unclear or difficult to understand. If employees are not properly aligned with these goals, the project team may end up divided into the tasks that need to be done.

You can provide direction for your digital transformation project team by specifying the goals that you want to achieve. Innovation At Work reports that The Enterprisers Project recommends that one metric that should be considered is the implementation of automation and cloud-native tools because these technologies can increase your organization's adaptability. You can also direct the project team to implement digital transformation initiatives that can help your business achieve sustainability goals, for example. Just ensure that you are specific about the project goals, as these can help the team identify all the necessary steps for effective digital transformation.

Choose the right technologies for digital transformation
After identifying your goals, you’ll have to discuss which technologies are necessary to achieve them. Plenty of innovations and software exist for this purpose, but not all of them may be relevant to your organization.

To transform customer experiences, for example, you may want to consider implementing AI into your project. Our conversational AI solution can speak English and Spanish, which can be handy when targeting a wider customer base. The team can implement the solution into your website to make it easier for you to help your consumers. Likewise, other technologies may increase efficiency and reduce the costs of your operations, but you will need to analyze and assess whether these align with your goals to ensure that you’re making the right investments.


Pick people who can head the transformation process
Digital transformation projects involve the participation and expertise of several key roles. Thus, finding qualified people who can lead project members in the right direction is crucial.

Project managers are essential in order to minimize fragmented efforts and maximize efficiency in a digital transformation project. A project manager job description by LHH notes that these professionals know how to delegate tasks to the right employees and serve as a point of contact for multiple teams. Their knowledge of project management processes and workflows makes them capable of communicating the project internally and with the client. Through the supervision of these experts, the project team can work seamlessly toward the end goal of digital transformation.

Establish a culture that supports digital transformation
Proper management of a project can help improve your entire team's culture. Though projects are only temporary, a good team culture can make or break the success of your organization's digital transformation.

Stephen Booth, the CIO at Coventry University, explains that digital leaders must bring the project team and the organizational employees together, rather than just having them see each other for each project update. Doing so can help the employees and the project team understand the importance of digital transformation within your organization and lead to what Booth calls a truly transformed business.

It takes lots of work to transform the processes of an organization. Ensuring these key elements are in place is the best way to direct your digital transformation project team and employees toward success.