How To Use Digital Transformation To Take Your Company To The Next Level
Inside stories of transformation journeys from CEO Gustavo Paréswith five recommendations for success.
Thank you so much for joining us in this interview series. Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
I started the company with my brother around 2005, and we started working on it full-time around 2009. At this time, the global financial crisis was in full swing, and in Mexico, we also had the Swine Flu epidemic. It was a hard time, but we found opportunities to grow. A year later, we decided that we needed to go international to continue our growth. Our first bet was to do business with Indian technology companies, using our Mexico-based talent to export services to the US. We opened our US office in 2015 and soon identified AI and cloud computing as huge opportunities where we could leverage our strengths. We decided to focus on two major opportunities: Exporting IT services, and implementing solutions using AI and Cloud Computing. By 2017, our new focus was to export IT solutions and services to the US, UK, India, and Spain, focusing on Financial Services, Manufacturing, and Retail as the key industries to implement AI solutions.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?
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